Keep Goals Fresh

Have you ever stuck at a new business idea for so long it became part of your daily routine?

It became part of your everyday life.

But it never became a Million Pound Enterprise.

There's two things that stopped it from being that.

You forgot the REASON as to why you're still trying with it.

And because you're blind from Sunk Cost Fallacy.

They are both as dangerous as each other and if you don't remove them quick.

You'll waste months maybe even YEARS of your time.

So, you had a great plan, had all the resources needed to start, everything was great.

And everyday you keep putting more and more time in to it.

Planning and planning and planning and researching and researching.

BUT...

No clients, no customers, no MONEY.

Nothing.

You keep going and going, getting slower and slower.

Until one day someone asks you.

"What's your goal with this business?"

"erm, er, errr, hm"

"I haven't really thought about that."

What has happened is you've got lost in the sauce.

Lost in the process.

You have forgotten that with process comes results.

Maybe tiny results. Maybe £1 in the first month.

But results are results.

and if you forget about the results and why you're spending hours a day on this.

The results will never come.

And you will just get lazier and lazier until you give up.

So, to round this off.

Keep your goals fresh in your mind.

Do a self diagnostic daily.

Why am I doing this?

Why am I not doing that?

Where can I improve?

And the chance of failing is precisely zero.

-Josh

P.S. Will get into Sunk Cost Fallacy next.

P.P.S. Stay tuned